Who am I? (An Existential Crisis)


Hello my lovelies, I hope you're all doing well! My name is Zoe, and I am the owner and founder of Zoehify. A warm welcome to my humble online abode. Let me tell you a little bit about the brand.

Zoehify is an online resale fashion store based in Toronto. We source a mindfully curated assortment of high-end brands, unique one-of-a-kind vintage pieces, and maybe another man’s trash…that hopefully invoke some sort of joy. Our collection of pre-owned clothing is tailored to elevate your wardrobe. Ultimately, Zoehify is all about the feeling. I want you to feel good in your clothes, to feel good about your decision to shop sustainably, and to feel the same love as I do for these carefully handpicked pieces.

So really, this is all about you. How do you want to feel? There is power in presentation, so don't let anyone tell you otherwise. I created Zoehify because I wanted to help other people quit fast fashion (I say 'quit' because I've been there too, and it is an addiction), and still be able to dress exactly how they want. My job is to matchmake you - yes you, my darling reader - with clothes that you can fall in love with and cherish from this day forward, in sickness and in health, for better and for worse.

My aim is to rescue as many clothes as possible from going into landfills, and instead straight into your loving arms. Hopefully, it'll be love at second sight!

Sustainable fashion starts with me and you. I hope that through Zoehify, I can give these clothes a fresh start by matching them with loving owners who will treat them like they deserve to be treated (yes, that also works as dating advice). Taking care of our clothes properly is the only way we can help them to last for as long as possible, and I hope that I can lead you to see that these stunning pieces are worth the effort. Clothing should not be treated like it is disposable. Someone out there worked hard to grow and join all of these materials into beautiful items of clothing, so we should give it all the care and respect that it deserves!

All the items you see on this website are ethically sourced here in Canada or from places I have travelled, and I cannot wait to share them with you.


Zoe <3

Click here for my top picks!